Steel Design showcases the latest developments in steel construction and manufacturing
Steel Design is a magazine featuring products and projects constructed with ArcelorMittal Dofasco steel. Steel Design tells a story of innovation with new products, technical details, case studies, construction techniques, challenges and solutions, design philosophies and more. From commercial to residential to industrial applications, Steel Design showcases the diversity, sustainability and versatility of steel. The magazine’s audience is diverse. Subscribers include architects, designers, engineers, developers, contractors, fabricators and more. Each issue features a variety of projects and perspectives that show the potential of steel and how ArcelorMittal Dofasco is always working to advance steel production further.
Steel Design is published by ArcelorMittal Dofasco and is designed and distributed by Banko Creative Studio. If you have any questions or comments, please write to us at editor@steeldesignmag.com.
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Life in Technicolour
Sustaining brand integrity with the vibrancy of colour and resilience of steel
Story: Ian VanDuzer
Photography: Sandra Mulder, Daniel Banko
Way back in 1939, the world was amazed by the Wizard of Oz. Dorothy, picked up from sepia-toned dustbowl Kansas, landed in the brilliant and beautiful Technicolor world of Oz, right on top of a Wicked Witch.
85 years later, and steel is having a similar ‘Technicolour’ moment. Steel’s colourful transformation wasn’t as quick or as dramatic as Dorothy stepping onto the Yellow Brick Road, but it’s here now and will be forever moving forward.
In the city of Hamilton, ArcelorMittal Dofasco lands are situated upon the traditional territories of the Erie, Neutral, HuronWendat, Haudenosaunee and Mississaugas. This land is covered by the Dish With One Spoon Wampum Belt Covenant, which was an agreement between the Haudenosaunee and Anishinaabek to share and care for the resources around the Great Lakes. We further acknowledge that this land is covered by the Between the Lakes Purchase, 1792, between the Crown and the Mississaugas of the Credit First Nation. Today, this area is still the home to many Indigenous people and we are grateful to work and live on this land.